In terms of antiques, the general school of thought is that you don't clean antiques for fear of damaging the patina. In America (unlike the UK where they polish everything to a near new finish) an antique without patina is worth a fraction of the price. I don't disagree with that however...
Here's a pair of sterling overlaid candlesticks, the left one has the original patina, the right one I cleaned lightly with silver cream.
The one on the left looks good here, but the one on the right looks more like silver. Overall it's a toss-up between patina and presentation. But take a look at the same pair presented on a black background:
From the point of view of a dealer, it will be easier for me to sell a pair that looks like the one on the right (if I display them on a dark background). Is it going to devalue the candlesticks? I doubt it. Keep in mind that they're only $75; if they were were worth $750 I would think twice about it.
Here's another example, a 19th century reliquary in before and after states. It is rare and expensive enough that I paid to have this professionally restored. I think the results speaks for themselves; it's still authentic, but now you can actually see that the roof is gold plated (which I didn't even know before), which was hidden by corrosion (aka patina). In this case, I feel justified in asking for more money than I thought it was worth before.
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